PORTFOLIO

PORTFOLIO

SOPHIE PATRIZI

Digital Media and Marketing Student

With a growing understanding of brand identity, graphic communication and design, and creative marketing, I approach creative work through a lens shaped by culture, media, and aesthetics. My work is rooted in visual storytelling, where strategy and style combine to create intentional, cohesive digital experiences.

As a Graphic Communication student concentrating in digital media and marketing, I’m drawn to the worlds of fashion, beauty, art, media, and lifestyle–spaces where visual identity and cultural relevance drive connection. I create concept-driven work using tools like Adobe Creative Cloud, Canva, and Figma.

Alongside my creative practices, I have a background in management and process-driven thinking, currently studying Lean and Six Sigma principles. This foundation informs how I approach projects with structure, intention, and follow-through. I’m inspired and excited by projects that sit at the intersection of digital and print media, advertising, and pop culture.

Social Media Experience

Social Media Experience

One of my goals was to create a cohesive and visually appealing Instagram feed for my Greek organization. I focused on blue and green tones during summer months, creating a balance between close-up shots and wider-framed images, while corresponding each cover with the meaning and purpose behind its respective post. This helped create a feed that was both visually engaging and reflective of the chapter's identity.

Numbers!

Numbers!

I took over as Vice President of Marketing in May 2024.

Here’s what happened.

  • From May 28th to August 25th, @sigmakappaslo reached 15.2% more accounts and total followers increased by 5%

  • In the month of July alone @sigmakappaslo reached 20.1% more accounts and engagement increased by 15.1%

  • In just the week from August 22nd to August 28th, heading into recruitment season (the most important time of year for sorority marketing), @sigmakappaslo reached 42.2% more accounts! Engagement increased by 94.7%! Total followers increased by 0.5%!

Story Designs!

Story Designs!

Our bid-night theme was VOGUE. I designed a story template to introduce each of our 77 new members, ensuring the design corresponded with the theme. I collected each new member’s name, hometown, and major and uploaded them to the story within one week from bid-night.

One of our most important philanthropies and fundraisers is our annual Walk to End Alzheimer’s. I worked closely with the VP of Philanthropy to create promotional and informational graphics to support the cause and generate donations. We raised $70,000 as a chapter towards the Alzheimer’s Association.

I created promotional graphics for our story during recruitment season, an extremely important time for social media marketing!