PORTFOLIO
PORTFOLIO
SOPHIE PATRIZI
Digital Media and Marketing Student
With a growing understanding of brand identity, graphic design, and creative marketing, I’ve honed my skills as the Vice President of Marketing for my sorority, where I managed multiple social media accounts on various platforms, designed merchandise, and collaborated with the rest of the executive team.
As a Graphic Communication student, I leverage top-tier resources such as Adobe Creative Cloud, Canva, and more.
I am deeply passionate about the intersections of digital media, advertising, and pop culture, and I’m motivated to contribute my creativity and work ethic to dynamic brands and media publications.
Social Media Experience
Social Media Experience
One of my goals was to create a cohesive and visually appealing Instagram feed for my Greek organization. I focused on blue and green tones during summer months, creating a balance between close-up shots and wider-framed images, while corresponding each cover with the meaning and purpose behind its respective post. This helped create a feed that was both visually engaging and reflective of the chapter's identity.
Numbers!
Numbers!
I took over as Vice President of Marketing in May 2024.
Here’s what happened.
From May 28th to August 25th, @sigmakappaslo reached 15.2% more accounts and total followers increased by 5%
In the month of July alone @sigmakappaslo reached 20.1% more accounts and engagement increased by 15.1%
In just the week from August 22nd to August 28th, heading into recruitment season (the most important time of year for sorority marketing), @sigmakappaslo reached 42.2% more accounts! Engagement increased by 94.7%! Total followers increased by 0.5%!
